Evaluation- slide 13 Conclusion

In conclusion i am very pleased with my final product. I feel that if my magazine were to hit the shelves then it would appeal to the audience that i have targeted it to. If i was going to start the task again there are a few things i would do differently. For example i would possibly make the contents page a little less cramped and spend some more time on the DPS as it was a little bit rushed towards the end. I would also have take the time to do more research on other magazines. But overall i am pleased with what i have produced and look forward to continueing onto A2 media next year.

Evaluation- slide 12 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?(contents)

No.5 the spacing in my contents page on the preliminary task is poor. There is a block of writing which isnt attractive to look at. Looking at my contents page in Ministry there's a lot more going on and the page is very eye catching.

No.6 the competition in Ministry is something i didn't think of using in the school maagzine. it obviously attracts the audience and is just one of many things that makes the contents page look more interesting.

No.7 The titles for the articles in the contents page in Ministry have a larger bold green writing which is a main word or two that sums up the story. then after there are a few words that give a little bit more. I think this was a better idea that just writing the page number and an article title as it gives the reader a little bit more information on what they're reading.

No.8 Clubber of the month this is a completely new idea that i thought of to put in the magazine. It's definately a big progression from the preliminary task as i haven't just used what you'd expect to see on the contents page (pictures and writing). there is something which the consumers can get involved in and is yet another attraction for the target audience to buy the magazine.

Evaluation- slide 11 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I have learnt many things between doing the preliminary task and completing my final product. I will firstly look at how my front cover has improved.
No.1 the logo which i used in my preliminary task was very basic. There was also the white box behind the silver logo, i didn't know how the remove this so it had to stay which doesn't look good over the red background. In my Ministry the logo is spot on, it blends in really well with the magazine's house style and people that have looked at it commented saying it was one of the best points about my final product.
No.2 next i looked at the background, my school magazine has a plain red background which although is eye catching it is a bit too much and it dorwns out the pictures and the text. When doing my final piece i used a picture as the main feature for my background. This i believe will attract the audience more as it's something interesting to look at and it gives them a push to carry on reading into the magazine.
No.3 In Ministry i have used sub headings about the main articles. this tells the reader what they're going to be reading about inside the magazine. When they look at these if the stories interest them then they will pick up and buy the magazine. In the first task i haven't used these at all, the reader has no idea what other stories are in the magazine except the main headline.
No.4 On my schhol magazine front cover i've used multiple pictures. After doing more research into real media products i've learnt it is mroe effecting to just use one large image. So when i started out doing Ministry i decided to use the one main picture, this definately gives a more effective look as the consumer is drawn to just one thing rather than the three images.

Evaluation- slide 10 What have you learnt about technologies from the process of constructing this product?

Through constructing this product i have learnt so much about technologies especially photoshop and blogging. I now feel confident when using both and will carry these skills forward when doing Media Studies next year and hopefully i'll be able to develop my skills further.



Firstly starting with blogging which was something i had never done before, i had viewed blogs online but never created one. When we first started out doing this in September blogging was completely new to me as you can tell from my first picture. my first blog was very simple, no pictures included just plain writing, it looks quite boring. After looking at other peoples blogs i saw that there was much more you could do with them. I found out how to add pictures and how to c hange the writing etc. These new skills helped me to create a more professional looking blog.



Secondly photoshop is something that i started off hating but i have grown to love. At first i could not get to grips with it at all. Looking at the front cover of my preliminary task it is quite clear to see that i had no idea what i was doing. But after being very persistant i have come to learn so much about photoshop. I started out with the text slowly learning how to do different things with it. I used the help section on photoshop which i found really useful as it talks you through it in a simple way. I also watched some videos on youtube which helped when it came to editing my pictures. I now know how to create loads of different text styles, i can change the colour, the size, the background shading i can even create a glow around the edge which you'll see in my magazine. Next i moved on to editing my pictures, i learned how to change the lighting to make the photos more clear. Also i learned to change the colour of particular parts on the picture, on my front cover picture the hair accessory the girls are wearing started out blue i changed it to purple so that it would match the colour scheme. In the picture at the top of the slide i put a boarder around it to make it stand out. I also edited the picture to make it look sort of worn, i believe this gave it a good effect and made it look different to your everyday photo. Using the layers was something i also mastered after much practice, being able to put one layer over the next so that it is on top of previous layers. Cropping, feathering and the magnetic lasso tool were also things that i mastered using on photshop.

Evaluation- slide 9 How did you attract/ address your audience?

The first thing that i did when trying to attract my target audience was to make an eye catching front cover. Obviously this is the first thing the customer sees and if the front cover is not interesting they wont even pick it up off the shelf.

My front cover has very bright colours that draw your attention to it straight away. If my magazine was on a shelf you couldn't miss the neon purple and green colours. The name of my magazine "ministry" kind of gives away what the genre is too, i took the name from Ministry of Sound which is a well known dance music label. The articles on the front page are all things that would be of interest to my target audience.

Competitions are always a good seller. Things like this attract students in particular as they don't always have a lot of money and they love freebies and winning competitions. A holiday to ibizza is the prize for the competition featured in my magazine, a holiday liek this isn't something a young person would be able to afford so they would be attracted to buy the magazine with the chance of winning this.

The pictures definately attract the target audience. All the pictures are of young people who the target audience can associate with. Seeing people just like themselves in the pictures i believe is a good way to attract them as they feel as if they're part of the magazine. Also the pictures of the dance group catch your eye and make you want to read about what's going on.

Throughout my magazine i use accessable language which all people can understand. This attracts the audience as they know it will be an easy read not something they have to really concentrate on. They can read it whilst on the train or whilst having a quick break. I have written the articles just how i would speak and as a young person this is what i want to see when i pick up a magazine so i think my target audience would feel the same.

Having information on the best places to go, the latest gossip and news from the dance scene would attract my audience because they want to know where to go for a great night out. They also like being in the know about the best artist and new tracks that are coming out.

Overall all these things together appeal to my target audience and would attract them to buy my magazine from the shelf.

Evaluation- slide 8 Who would be the audience for your media product?

Here i will explain why this is the target audience i have chosen. Firstly and most importantly the magazine is aimed at young people, this is because between the ages of 17-25 is typically when people spend their weekends clubbing. It is what we call the "youth period" in a persons life. Also at this age many people are at college or university and clubbing is part of that lifestyle. As the magazine is based around dance music and what goes on in the clubbing world young people are the ones that are going to want to hear what this magazine has to say.

Secondly i have aimed my magazine at both sexes, this stops the market for my magazine being so niche. Although it may be harder to cater for both men and women it will eventually account for more sales which is really what media is all about. Dance music is a genre that you don't associate with either sex so i thought i should aim my magazine at both. The features in the magazine just appeal to young people not male or female.

The magazine is aimed at mainly students and young workers. As i said before going out to clubs is something that the majority of people in university do. The students are always looking for bargains and new places to go, my magazine offers both of these which would definately appeal to the audience. Also young workers who have just come out of uni are still usually up for a night out. Young professionals also always want to be in the know and be at the hottest night clubs.

the interests of my target audience are all things that are part of a young lifestyle and having fun. Which is what my magazine is all about. Give aways, festival information, nightclub lists etc someone that has these interests would love my magazine.

Finally i chose working/middle class background as part of my audience profile. This is because it is an easy audience to cater for and people from these backgrounds are the people that you see out in nightclubs.

After recieving feedaback from fellow classmates, when they were asked what the audience for my magazine was they were all pretty much correct. I'm pleased with this as it shows that i've done what i set out to and my target audience would actually go out and buy the magazine.

Evaluation slide-7 What kind of media institution might distribute your media product and why?

I would chose Baur Publishing to distribute my magazine. Firstly because they already publish some of the most successful music magazines. This especially appeals to me as they publish kerrang wgich is a magazine i studied before started my own, i took ideas from it and used them when making my own media product. Baur publishes magazines internationally which is something that IPC doesn't do as it's a UK based company. I think that my magazine would appeal to people in countries all over the world so Baur would be best suited for this. Dance music is big in countries such as Germany and Sweden so if i went with Baur they'd be able to distribute Ministry in these countries where it would sell. My magazine is a monthly, IPC is known for it's weekly magazines rather than monthly so this is another reason to go with Baur. Finally Baur is a larger more recognised company than IPC so this would benefit my magazine helping me distribute it and promote it.