Evaluation- slide 8 Who would be the audience for your media product?

Here i will explain why this is the target audience i have chosen. Firstly and most importantly the magazine is aimed at young people, this is because between the ages of 17-25 is typically when people spend their weekends clubbing. It is what we call the "youth period" in a persons life. Also at this age many people are at college or university and clubbing is part of that lifestyle. As the magazine is based around dance music and what goes on in the clubbing world young people are the ones that are going to want to hear what this magazine has to say.

Secondly i have aimed my magazine at both sexes, this stops the market for my magazine being so niche. Although it may be harder to cater for both men and women it will eventually account for more sales which is really what media is all about. Dance music is a genre that you don't associate with either sex so i thought i should aim my magazine at both. The features in the magazine just appeal to young people not male or female.

The magazine is aimed at mainly students and young workers. As i said before going out to clubs is something that the majority of people in university do. The students are always looking for bargains and new places to go, my magazine offers both of these which would definately appeal to the audience. Also young workers who have just come out of uni are still usually up for a night out. Young professionals also always want to be in the know and be at the hottest night clubs.

the interests of my target audience are all things that are part of a young lifestyle and having fun. Which is what my magazine is all about. Give aways, festival information, nightclub lists etc someone that has these interests would love my magazine.

Finally i chose working/middle class background as part of my audience profile. This is because it is an easy audience to cater for and people from these backgrounds are the people that you see out in nightclubs.

After recieving feedaback from fellow classmates, when they were asked what the audience for my magazine was they were all pretty much correct. I'm pleased with this as it shows that i've done what i set out to and my target audience would actually go out and buy the magazine.